Credit Google

Marketing Gambit That Set Up Avatar's Succe

Credit Google

The Fox marketing team asked a $237 million question in 2009

Credit Google

How can we ensure that hordes of moviegoers flock to see a tentpole about beastly blue humanoids living in a distant land no one has ever heard of?

Credit Google

Once advertising costs were taken into account, Avatar's budget reached nearly $400 million.

Credit Google

Insiders estimate $500 million. The stakes were high for James Cameron and his backers, regardless of the exact numbers.

Credit Google

Avatar's ticket sales weren't reliant on franchise recognition,

Credit Google

like Disney's Pirates of the Caribbean: At World's End or Sony's Spider-Man 3.

Credit Google

There was a need for Fox to come up with a more inventive promotional strategy.

Credit Google

This led to the creation of Avatar Day.

Credit Google

In July 2009, while screening footage from the film for the first time at San Diego Comic-Con,

Credit Google

Cameron announced that approximately 16 nonsequential minutes would be shown at Imax locations around the globe on August 21, four months before the film’s theatrical debut.

Credit Google

Avatar's 3-D leaps were finally revealed after evasive hype about one of Hollywood's premier technophiles.

Credit Google

There was no admission fee, so it was a brand-building exercise with unpredictable results.

Credit Google

A full-tilt blockbuster publicity campaign was what nobody anticipated would follow.

Credit Google

Jho low's yacht Hits the Market